I am
HEATHER
HEAD.
Strategic Business & Communication Leader
Specializes in Business Development & Communications
h.
Delivering Strategy to Achieve Breakthrough Results
Quality and results-oriented business professional who combines creativity and strategy to effectively impact business outcomes. Demonstrates solid conceptual and analytical thinking combined with strong project management skills to drive results in a fast-paced environment. Accomplished in working with senior executives to develop proposal strategies, strategic differentiators, value propositions and messaging.
$842M
$520M
h.
Delivering Strategy to Achieve Breakthrough Results
A results-oriented marketing, communications and business development professional who combines creativity and strategy to effectively impact business outcomes. Self-starter who demonstrates solid conceptual and analytical thinking combined with a strong application of know-how. Accomplished in working independently and with senior executives to develop creative and highly strategic points of view and communications.
Quick facts
$948M*
$795M*
Managed opportunities
*Over the course of my career
Opportunities won
EXPERIENCE
AMERICAS INTERNAL COMMUNICATION LEADER
2020 - Present
EY
Highlights: Responsible for internal communications for two multi-billion-dollar industries, effectively collaborates with senior stakeholders, functional groups, and teams to promote business plans, strategy, and objectives using various communication channels and tactics
CROSS CAPABILITY SALES - Director
2020 - 2020
North Highland
Highlights: Spearheaded and managed content strategy for small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
PURSUIT STRATEGIST - Assistant Director
2016 -2020
EY
Highlights: Utilizes proven strategy to define value propositions in collaboration with client-serving teams, managing $395M in opportunities with a 86% win rate. Functions as the strategic driver of effective messaging, devising key themes and messages to support opportunities.
LEAD INTEGRATED MARKETING COORDINATOR
2013 - 2016
DIRECTOR OF MARKETING & DEVELOPMENT
2010 - 2013
ABM Industries
Highlights: Responsible for a wide range of business development and marketing taskS, managing $450M in multinational opportunities with a 71% win rate. Teamed with key stakeholders to design and launch digital marketing campaigns, achieving the highest open rate on the national team.
National Conference of Black Mayors
Highlights: Directed the re-branding of an international organization across five continents, resulting in a 18% increase in membership. Oversaw the creation of national programs, collaborating with local government officials across 350 cities nationwide to execute various programs.
MARKETING ASSOCIATE
2009 - 2010
Weatherton Heating & Air Conditioning
Highlights: Engaged with various marketing teams on a regular basis to brainstorm ideas for new and innovative marketing and social media campaigns. Directed the development of marketing materials for media campaigns (e.g. print and digital ads, direct mail, banner ads).
PORTFOLIO
MY LATEST WORK PROVIDED UPON REQUEST
Click below
I am an artist. My philosophy is that art is not limited to a paint brush or a camera. I perform with my mind. Instead of showcasing my creativity in a museum, book or on canvas, I exhibit my art using digital mediums.
SKILLS I BRING TO YOU
AS RANKED BY INDUSTRY PEERS
STRATEGIC PLANNING
GLOBAL PROJECT MANAGEMENT
BUSINESS DEVELOPMENT
85%
70%
STRATEGIC PLANNING
PROPOSAL WRITING
90%
CORPORATE COMMUNICATIONS
93%
HIGH-PERFORMING TEAMING
CREATIVITY & INNOVATION
MARKETING STRATEGY & CAMPAIGNS
85%
90%
95%
87%
cOLLEAGUE TESTIMONIALS
"Heather thought ahead of the team and had things ready for our discussion. She had all documents done on time and we were always aware of printing or graphic needs or constraints. NO SURPRISES and a true professional! I have worked in the northeast, southwest and central regions - no one has been better than Heather.
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- Advisory Partner, EY
"I'm completely blown away at how great this is!! Heather strategically captured everything we discussed and put it together in the most engaging way. Thank you."
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- Senior Vice President, ABM Industries
"Heather is quite possibly one of the most amazing people I have had the opportunity to work within my entire career. She has the ability to make the impossible possible and is a key member of our engagement team. Bottom line she is the best in the business.”
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- Tax Partner, EY
"I am truly impressed with the submitted Marketo campaigns and for that reason I have copied the Vice President of Marketing. This is the best campaign I have received since I have been doing advertising reviews for the past 3 years."
- National Legal Counsel, ABM Industries
Advisory Partner, EY
Why We're Great >
Heather rallied the teams behind the scenes (designers, creative services, illustrators) and on-boarded them effectively so that they hit the ground running with the proposal team. Heather managed all of the activities with various teams and I trusted her fully to get the job done - on time, on quality and she delivered exceptionally well.
"Heather provided excellent leadership and teaming on the pursuit, leading the day-to-day activities, guiding and coaching our teams, and ultimately creating an excellent proposal response."
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- Global Client Service Partner, EY
"Heather provided proactive, insightful recommendations and guidance to the pursuit team throughout proposal development and orals preparation. She consistently demonstrated high-levels of skill in flexing to the different social styles of the pursuit team members and made a very distinctive contribution to the overall quality of the proposal and performance of our team at orals. The best person from any region I have worked with on a proposal response or orals."
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- Business Development Executive, EY
"Heather was instrumental in leading the pursuit team to successfully provide a comprehensive response encompassing various components, developing presentation materials for two separate and diverse tracks in a professional and consistent manner. Most importantly, she was able to simultaneously drive and manage multiple competing priorities and deliverables from a diverse team to ensure a quality deliverable meeting EY standards. She is a consummate team player, always willing to make the extra effort to ensure a successful outcome."
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- Business Development Leader, EY
Her positive attitude and relentless must-win focus contributed to the teams' morale and our overall positioning.
- Senior Manager, EY
CONTACT ME
"Ask for what you want and be prepared to get it."
- Maya Angelou